chargement

Consumption-Based Forecasting and Planning Predicting Changing Demand Patterns in the New Digital Economy

éditeur : Wiley
catégorie : Économie et affaires > Économie
date de publication :
délai de livraison : Immédiat (à partir de la date de publication)

EPUB (Format recommandé)

Adobe DRM
45,05 €

PDF

Adobe DRM
45,05 €
Lecture multi-support

Résumé

Discover a new, demand-centric framework for forecasting and demand planning

In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.

The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn:

How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies. Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.

Lire la suite...

Commentaires des lecteurs

9781119809876
- / 5
  5
  4
  3
  2
  1

Informations

Titre Consumption-Based Forecasting and Planning - Predicting Changing Demand Patterns in the New Digital Economy
Auteur
Editeur Wiley
Langue EN
Date de publication 29/07/2021

Droits numériques

Ean EPUB 9781119809876
Type de protection Adobe DRM
Ean PDF 9781119809883
Type de protection Adobe DRM
Ean papier 9781119809869
Haut