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Haptic Sensation and Consumer Behaviour The Influence of Tactile Stimulation in Physical and Online Environments

éditeur : Palgrave Pivot
catégorie : Économie et affaires > Économie
date de publication :
délai de livraison : Immédiat (à partir de la date de publication)

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Résumé

This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and mediated environments where products are accessible through an interface.

After almost three decades, marketers have reached a critical understanding of the importance of consumers’ senses to the processing of brands, products and advertising information. Since the development of the internet, however, there have been questions as to how markets and consumers can reach out to products in different environments. Recent advances in technologies allow sensations to render or stimulate physical sensations similar to the handling of the same product. These emerging possibilities question the way consumers are and will be able to feel a product according to the reality it relies on.

The book begins by defining and discussing haptic consumption, before introducing the challenge of appealing to consumers’ senses in the digital age and examining how marketing managers have overcome this tangible barrier to date. The authors go on to further investigate the role of interfaces in rendering tactile sensations, with a particular focus on technological innovations. Finally, the book presents the authors’ original research in the field and offers a prospective vision of consumption for the coming years.

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Informations

Titre Haptic Sensation and Consumer Behaviour - The Influence of Tactile Stimulation in Physical and Online Environments
Auteurs ,
Editeur Palgrave Pivot
Langue EN
Date de publication 07/01/2020

Droits numériques

Ean EPUB 9783030369224
Type de protection Adobe DRM
Ean papier 9783030369217
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